Nestlé study in 2011 analyzed influence of social changes in dietary behavior: the destructuring of everyday life is growing, healthy eating is important, price sensitivity decreases and regional products beat trillion for the second time shall Nestlé Germany 2011, a comprehensive and wider study into the eating habits of people in Germany. This The influence of social changes analyzed the dietary habits. It examines factors such as new programming through education, sustainability and buying behavior, and trend shifts are shown compared to 2009. Basis of the current study are more than 10,000 surveys conducted by the Institute for Allensbach, the Society for Consumer Research (GfK), Ipsos Germany and Icon Kids & Youth.
Nestle Study 2011 - Summary So i (is) Germany 2011 2011 Nestlé study analyzed impact of societal changes on eating behavior: the destructuring of everyday life takes to healthy eating is important, price sensitivity decreases and regional products beat trillion for the second time Nestlé Germany, sets 2011 a comprehensive and advanced study of the diet of the people in front in Germany. In it, the influence of social change is analyzed on the eating behavior. It examines factors such as new programming through education, sustainability and buying behavior, and trend shifts are shown compared to 2009. Basis of the current study are more than 10,000 surveys by the Institute for Allensbach, the Society for Consumer Research (GfK), Ipsos Germany and Icon & Kids Youth were carried out. The main results
• destructuring of everyday life continues to increase. You eat when time for this is
• "snacking" and "Out-of-home" consumption are the future trends
• Family characterizes diet of the children remain the most
• Despite the crisis, price sensitivity decreases, good food and drink is important
• Consumers place more emphasis on local produce rather than organic
• Sustainability and social responsibility on consumer demand many
destructurization everyday
One of the most important changes in everyday life is the gradual destructurization the daily routines. Since 2009, the proportion of those who have the time or at least partially varied routines, continued to increase. Among 20 - to 29-year-olds from 47 percent to 52 percent, with the staff from 37 percent to 41 percent (Figure 1). The working life as well as a central factor in the increasing destructuring of everyday life: About one in six employed persons working 50 hours more a week, 17 percent do shift work, 10 percent work independently or as freelancers. Also striking: Long hours lead to more women than men to a destructuring of the daily routine. As reported by 36 percent of men but 43 percent of women between 40 and work 49 hours per week, over irregular daily routines, even greater is the difference between male and female professionals, if they exceed the weekly working time 50 hours, to give you at 64 percent of women and only 52 percent of the men to have irregular daily routines. Overall, the destructuring of the daily routine diet of the German influenced significantly, especially the structure and frequency of the daily diet. People with little regular daily routine rarely eat at set times of day. Instead of a hunger-free time window need to determine if or when eaten. From People with a relatively irregular daily schedule 43 percent eat when just gives a possibility, 31 percent if they are hungry, and only 20 percent at fixed times of day. In raising awareness of the subject of nutrition, however, there are striking differences between men and women. So give in 56 percent of women who are very much or worry too much about their diet, in men compared to just 32 percent.
diet trends: "Snacking" and "Out-of-Home" The irregularity of daily routines with the result that the main meals are partially substituted by small things, say "snacks". This is especially prevalent among younger, more than two-thirds of eating under-30s from at least one main meal and instead of a trifle; about one in six even replaced every day or almost every day a main meal with a snack. replace particular, young singles and young couples without children in this way the main meals (Figure 2). In particular, working people are also dependent, to organize their food outside the home so that it meets their needs. While in the non-working people around 90 percent and more of their main meals - breakfast, lunch, dinner - to take home to himself, finds two-thirds of those working lunch place outside the home, they often have breakfast, or at least occasionally, 27 percent of the workers is a not at home, from the full-time professionals, 80 percent midday meals outside the home. According sees the eating habits throughout the day from (Grafik3).
have the possibility to feed themselves outside the home, in recent years has increased significantly. And almost all out-of-home offers are used more often by younger than by older people. Instance 52 per cent of 14 to 29 year olds eat at least once a month at a bakery, but only 29 percent of 45 - to 59-year-olds.
fast-food restaurants to visit 41 percent of younger at least once a month and only 7 percent of 45 - to 59-year-olds.
family programs the diet of the children
For almost all areas of life, even for food, the family is the most important socialization for children, followed only after-care facilities, school and friends. The complex structural changes are, however, the families in the implementation of healthy eating, growing challenges. From the perspective of the population today is an unhealthy and irregular eating one of the main problems of children. 68 percent of Germans, including two-thirds of parents of children under 18, are of the view that obesity and an unhealthy, unbalanced diet of children are widespread problems today. With 66 percent correspondingly high today is therefore the proportion of parents with children under 16, who lay in the education of special importance to a healthy lifestyle. Particularly significant here is a trend in comparison with the education habits of the previous generation: only 33 percent of the just mentioned also laid special emphasis on those whose parents an education on healthy lifestyle (Figure 4). However, the setting depends on a healthy lifestyle and the education of children and the social status of parents, as this - at least in part - the fact that a certain food type shapes. Because especially in the lower classes, the food types "excess" and "passion-free" are over-represented, and in these food types, which become less concerned about healthy eating. In numbers, this suggests then how low follows: 76 percent of the parents is important to have a high socio-economic status, to raise their children to a healthy lifestyle, in the middle layer is 62 percent, in the layers with low socio-economic status of 47 percent. The statement "I make sure that my child early on, for example, learn in kindergarten age to eat a healthy and balanced," affirmative, 58 percent of parents from higher levels, 53 percent of the middle class and 45 percent lower layers (Figure 5).
Despite the economic crisis: price sensitivity decreases, good food is important
Unlike in other European countries, the economic crisis in Germany only in very limited impact on the labor market and hit it on the lives of people. Accordingly, also the consumption and expenditure patterns have changed little in total. The relaxation of the economic situation and multiple rounds of trade price contribute to the strong price orientation goes back to the consumer. The proportion of consumers who look for when shopping for low prices is particularly, since 2009 48 declined to 39 percent, the share to which a good value for money is important, from 66 to 58 percent. It is interesting that this trend particularly in the lower income groups. Thus, only for 54 percent of consumers with a monthly net household income of less than 1,500 € and low prices at grocery purchase is very important, 2009, this applied even to 64 percent (Chart 6). This trend is underlined by the fact that not only the importance of good food and drink as an expression of quality of life increases - from 53 percent to 56 percent. The proportion of the population, for whom good nutrition in your life a great or very great Role has increased since 2009 from 63 to 69 percent. Especially for food types that do not care much concerned about their diet and this rather indifferent to survive, such as "Gehetzte" (plus 11 percentage points) or "passion Lose" (plus 10 percentage points), plays nutrition now more important than it was two years ( Figure 7). Local Produce vs.
. Bio - not all are known to label
In search of healthy food products are clearly ahead of regional organic offerings. Sun 37 per cent of the population regularly buy products from the region, another 44 percent at least occasionally. Organic products however, only 13 percent regularly and by a further 32 percent purchased occasionally (Figure 8). Interesting is the difference in meaning between regional and organic products for the consumer: If you buy organic products follows the consumer more of a selfish motive, such that they are good for my health. "Regional" is contrary to the consumer for a range of topics such as freshness, support local economies, short delivery and knowledge about the origin of the products - and thus also for dimensions of a sustainable economy. With the quality and labels, there are large differences in the recognition and acceptance. At the same time the number has on seals little enlightening and confusing. Sustainability and social responsibility
Nothing has in the past two years won such prominence in the food industry as the topic of "sustainability". The discussion is facing is not least because the term for the people known only to a limited and not very specific. Only about two thirds of the population have heard the term before, it is only just over half in a position to fill the term on its own to make sense of content - but also in most cases by a very diffuse manner. Just 25 percent describe sustainability, with a longer-term perspective and sustained effect, 9 percent responsible behavior, 6 percent with the consistent pursuit of targets (Figure 9). Also fill the concept of social responsibility in relation to food production and nutrition content, the population is difficult. 38 percent respond to the question at a loss, most likely the term is associated with fairness - to suppliers, employees, or the pricing. In addition, gape in the context of social responsibility standards and willingness to pay some far apart: It hold about 66 percent of the population is important, that is avoided in the production of food of child labor, but only 31 percent were for such products have a significant additional cost . Accept Welfare of animals is particularly important for 60 percent, but would pay only 33 percent, the absence of genetic engineering is the ratio of 62 percent to 27 percent (chart 10).
information
The information that are drawn on nutrition into consideration, is still the personal exchange of views with relatives, friends and acquaintances at the top, followed by specialized print media and television broadcasts. However, the Internet plays a minor role. 36 percent of Germans would, in principle, to certain food issues in the Stiftung Warentest Ökotest or information, 53 percent in stages, these foundations trusted one. 18 percent would also consider the consumer as the central source of information considered, 37 percent they pay in advance with a confidence bonus. Only 8 percent of the population would be informed in some cases even with organizations like Food Watch or Greenpeace, 17 percent, they classify as trusted.
source Nestle study
original study and graphics nestle-studie.de
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